Open House ยท How It WorksGet Started Free โ†’
Feature Deep-Dive

Open Houses,
end to end.

From the first RSVP to a signed referral agreement at closing, Homeclose manages the entire open house lifecycle in one place. Here's exactly how every stage works.

๐Ÿ 11 integrated stages
๐Ÿ“ฒQR kiosk ยท No app needed
๐ŸŽฏBuilt-in lead marketplace
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Step 01

Schedule & Publish

Set up your open house in seconds from your listing hub

๐Ÿ“Žhomeclose.ai/agent/listing/{id}/openhouses

Every open house starts inside your listing hub at homeclose.ai/agent/listing/{id}/openhouses โ€” the same place you manage offers, showings, and contacts. Pick a date and time, and Homeclose generates a branded RSVP link instantly.

Share that link anywhere: MLS remarks, social media, email blast, or text. Buyers who click land on a clean registration page at homeclose.ai/open-house/{id}, pre-loaded with your listing photo and address. No app download, no account required.

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Listing-native โ€” Created directly inside the listing hub โ€” no separate calendar tool

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Shareable RSVP link โ€” One URL to drop in MLS, social, or text. Works on any device

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Multiple events โ€” Schedule Saturday and Sunday open houses on the same listing independently

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Step 02

Instagram Content Sync

Give buyers a reason to RSVP before they ever see the inside

๐Ÿ”—homeclose.ai/agent/settingslive

Connect your Instagram once at homeclose.ai/agent/settings, then go to the Instagram tab inside your listing hub at homeclose.ai/agent/listing/{id} and pin any posts from your grid directly to the property. Photos you've taken of the kitchen at golden hour, the neighborhood coffee shop, the street in fall โ€” all of it surfaces on the public listing page buyers land on when they click your RSVP link.

This is the difference between a buyer who shows up cold and a buyer who already has a feeling about the place. Agents who post lifestyle content around their listings see higher RSVP-to-attended rates and buyers who are warmer walking through the door. You did the work on Instagram anyway โ€” Homeclose just puts it where it converts.

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Connect once โ€” Link your Instagram at homeclose.ai/agent/settings โ€” available across all your listings immediately

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Curate per listing โ€” Pick which posts to pin for each property from your full Instagram grid

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No Instagram needed โ€” Buyers see your content on the listing page without needing an Instagram account

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Step 03

Advance RSVP Collection

Know who's coming before they walk through the door

๐Ÿ“Žhomeclose.ai/open-house/{id}

Buyers register at homeclose.ai/open-house/{id} โ€” a short, clean form that collects name, email, phone, whether they have a realtor, and whether they have a lender lined up. You see every RSVP in real time from your listing hub at homeclose.ai/agent/my-openhouses.

This data is gold. Before the open house even starts, you know which RSVPs are unrepresented buyers ripe for follow-up โ€” and which already have agents, so you won't waste your pitch.

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Pre-qualification signals โ€” Has realtor? Has lender? Collected before they arrive

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Live registrant list โ€” See RSVPs as they come in โ€” name, email, and buyer status

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No friction for buyers โ€” Takes under 60 seconds. No account or app needed

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Step 04

Day-of QR Kiosk Sign-In

Walk-ins sign themselves in โ€” you stay focused on the showing

๐Ÿ“Žhomeclose.ai/open-house/{id}/kiosk

On the day of the open house, open homeclose.ai/open-house/{id}/kiosk on any tablet, laptop, or phone and set it on a counter at the entrance. Buyers tap or scan the QR code to sign in at homeclose.ai/open-house/{id}/sign-in โ€” their info goes straight into your registrant list.

No clipboards. No chasing anyone down for their email at the door. The kiosk collects name, email, phone, realtor status, and lender status from every walk-in. You're free to be present, not processing paperwork.

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Any device โ€” iPad, laptop, or a mounted phone โ€” the kiosk works on anything with a browser

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QR code included โ€” Print the QR or display it on screen โ€” buyers can scan with their own phones

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Offline-friendly โ€” Form submits when connectivity returns if signal is spotty

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Step 05

Live Registrant Feed

Watch sign-ins appear in real time while the event is running

๐Ÿ”—homeclose.ai/agent/my-openhouseslive

From homeclose.ai/agent/my-openhouses, the registrant list updates live as buyers sign in at the kiosk or register from the RSVP link. You can pull this up on your phone while you're hosting and see exactly who's in the house and when they arrived.

Export to CSV at any time for your own records, or share with a co-host. Every entry carries the buyer's realtor and lender status so you can prioritize the right conversations in the room.

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Real-time updates โ€” No refresh needed โ€” new sign-ins appear automatically

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Export to CSV โ€” Download the full registrant list with one click at any time

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Co-host visibility โ€” Any logged-in team member can see the live feed for your listings

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Step 06

Post-Visit Follow-Up Survey

Capture buyer intent the moment interest is highest

๐Ÿ“Žhomeclose.ai/open-house/{id}/survey

After the open house closes, send a follow-up survey link โ€” homeclose.ai/open-house/{id}/survey โ€” to every attendee in one click, or schedule it to go automatically. The survey is short, branded, and takes buyers under two minutes to complete.

Buyers rate their interest level on a 1โ€“5 scale, indicate whether they'd like a private showing, and leave a note for you. You get a consolidated view of responses as they come in, ranked by interest level so the hottest leads rise to the top.

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Custom questions โ€” Add your own questions on top of the default interest + showing fields

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One-click blast โ€” Send to all attendees or select individuals from the registrant list

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Interest scoring โ€” Buyers rank 1โ€“5: Curious โ†’ Ready to offer. You see the breakdown instantly

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Step 07

Survey Response Dashboard

Every buyer's post-visit feedback โ€” ranked, filtered, and actionable

๐Ÿ“Žhomeclose.ai/agent/listing/{id}/openhouses

Survey responses roll into the open house panel at homeclose.ai/agent/listing/{id}/openhouses. You see each buyer's name, their interest level (visualized with heat โ€” ๐Ÿ”ฅ for ready to offer), whether they want a showing, and their note to you.

This is where you make your calls. Filter to just the "very interested" and "ready to offer" buyers. See who has a lender and no realtor โ€” that's your warmest, most accessible lead. Then move immediately to contact or schedule.

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Heat-ranked responses โ€” Interest level displayed visually โ€” highest intent at the top

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Showing requests surfaced โ€” Buyers who requested a showing are flagged for immediate follow-up

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Full buyer note โ€” What the buyer wrote to you โ€” verbatim, not summarized

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Step 08

Seller Report

Share a branded summary with your homeowner โ€” no phone tag required

๐Ÿ“Žhomeclose.ai/seller-report/{token}

Once the open house data is in โ€” attendance, interest levels, survey responses โ€” you can share a clean, branded summary with your seller at homeclose.ai/seller-report/{token}. No login required. They open the link and see exactly what happened.

The report shows total attendance per event, how many visitors already have a realtor vs. don't, interest heat (how many were "very interested" or "ready to offer"), and the first-name list of who came โ€” enough detail to make the seller feel informed without exposing anything private. Instead of a twenty-minute debrief call reconstructing numbers from memory, you send one link and move on.

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No account needed โ€” Seller opens the link directly โ€” no Homeclose login, no app, no friction

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Interest heat summary โ€” Shows hot vs. warm vs. curious buyers at a glance โ€” sellers love seeing the heat

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Saves the debrief call โ€” The data speaks for itself. Less time on the phone, more time on follow-up

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Step 09

Automatic CRM Population

Every attendee flows into your contacts with full event history

๐Ÿ”—homeclose.ai/agent/contactslive

The moment a buyer signs in or registers, they appear at homeclose.ai/agent/contacts โ€” no copy-paste, no manual entry. Their contact record carries the full open house event history: the date they attended, their interest level, lender status, showing request, and the note they left.

Every time that buyer surfaces again โ€” submitting an offer, requesting a showing, signing up for another open house โ€” their history compounds. You always know exactly who you're talking to and what they've told you.

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Zero data entry โ€” Contact records are created automatically from kiosk and RSVP data

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Event-linked history โ€” Each open house is a timestamped entry on the contact's timeline

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Cross-event intelligence โ€” If a buyer attends two of your open houses, their history merges automatically

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Step 10

Buyer Lead Board

Unrepresented buyers become referral revenue

๐Ÿ“Žhomeclose.ai/leads/{token}

Every buyer who signs in without a realtor appears on your listing's private Lead Board at homeclose.ai/leads/{token} โ€” a secure, shareable page where buyer agents can claim unrepresented leads by signing a 25% referral fee agreement.

When a buyer agent claims a lead, they sign a binding electronic referral agreement at homeclose.ai/leads/{token}/claim, contact info is revealed to them instantly, and you receive an email. The lead is marked claimed on the board. You earn a 25% referral fee at closing โ€” effortlessly.

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Instant claim flow โ€” Buyer agent signs in-browser โ€” contact revealed immediately, no back-and-forth

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25% referral fee โ€” The standard real estate referral rate โ€” automatically structured in the agreement

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Exclusive matching โ€” Once claimed, a lead can't be double-claimed โ€” protected for the claiming agent

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Step 11

Attendee Email Blast

Stay top of mind with everyone who walked through the door

๐Ÿ“Žhomeclose.ai/agent/listing/{id}/openhouses

After the open house โ€” or before it โ€” send a branded email blast to everyone on your registrant list directly from homeclose.ai/agent/listing/{id}/openhouses. Write your message, preview it, and hit send. No Mailchimp, no BCC chains, no copy-pasting into Gmail.

Common uses: a pre-event reminder the morning of the open house, a "thank you for coming" the evening after, or a "price reduced" alert to buyers who showed strong interest. All tracked in the platform so you know who you've reached.

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In-platform compose โ€” Write and send without leaving Homeclose โ€” styled automatically with your listing

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Pre-event reminders โ€” Blast RSVPs the morning of to reduce no-shows and build excitement

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Post-visit follow-up โ€” Thank-you, price updates, or listing changes โ€” sent to everyone who attended

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Run your first open house free

Every feature on this page is included in the free plan. No credit card, no trial expiration for the open house tools.

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